WHO ARE WE?
WHAT WE DO.
UnderTheRadar (UTR) is a creative collective and music management company dedicated to amplifying independent voices across music, film, and the arts. We work with India’s top independent talent, shaping their careers and co-creating roadmaps to turn their vision into reality.
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Beyond management, UTR Labs is our creative playground, bringing together the best minds across industries to reimagine the future of music entertainment. Our mission at UTR Labs? To optimize for analog behaviors in a digital world, reigniting the connection between artists and fans in an era of streaming.
We champion bold, original projects that push boundaries.
Whether you’re here to collaborate, create, or discover what’s next - welcome to the underground.
BACKSTAGE CREW
THE TEAM
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Founder
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Director
Artist Manager
JOIN THE MOVEMENT.
Careers, internships, and collaborations!
We’re always looking for sharp minds, creative misfits, and music obsessives to join the UnderTheRadar collective. Whether you’re a strategist, designer, marketer, or just someone who gets the culture and moves with the beat of tomorrow, there’s a place for you here. Apply for our roles via the assignment below!
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OPEN ROLES:
(Entry-Level: 0-2 Yrs Experience)
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ARTIST RELATIONS
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BRAND MANAGEMENT
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PROJECT MANAGEMENT
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TOUR MANAGEMENT
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SOCIAL MEDIA & PR
LOGISTICS: REMOTE NOW (Across India) RELOCATION TO GOA (Near Future Goal)
Experienced Candidates (2+ yrs) are also welcome to apply.
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THE ASSIGNMENT : The Indie Artist Growth Blueprint
This task is designed to assess your strategic thinking, creative passion, and ability to apply real-world logic to the independent music ecosystem. Your response should demonstrate a balance of creative vision and practical execution. No prior industry experience is required — we are looking for potential, perspective, and a true indie spirit.
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The Scenario:
UTR has just signed Anya, a (fictional) new independent artist based in Bangalore.
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Anya's Profile: She is a singer-songwriter who blends contemporary electronic sounds with classic Indian folk melodies. She has 3 released singles (cumulative streams: 50k) and a small, dedicated following (2,000 Instagram followers). She has never toured or performed outside of her home city; She has performed only three times, all at small, experimental art gatherings.
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The Goal: UTR wants to launch Anya's brand with a major full-length EP (5 tracks) release, secure her first formal booking/gig, and begin positioning her as an emerging voice in the Indian indie scene over the next 6 months.
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The Task:
Develop a concise 1-page strategy document (or a presentation of max. 5 slides) titled "Anya's 6-Month EP Launch & Establishment Plan." Your plan must address the following four key pillars:
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1. The Launch : Propose a unique, low-cost marketing concept for the EP's lead single. How will you use existing digital platforms to break through the noise?
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2. Community & Relations : Identify three partners (e.g., a specific brand, a cultural organization, a niche media outlet) that would be an ideal fit for Anya. Explain why and what the mutual benefit would be.
3. The Live Strategy : Outline a micro-tour plan for Anya. Choose three cities and propose the type of venue (e.g., a specific type of cafe, bar, festival stage) in each city that best fits her sound and fan base.
4. Measuring Success : Beyond just streaming numbers, list three KPIs (Key Performance Indicators) you would track to ensure Anya is established for long-term growth and explain the rationale for each.
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Submission Guidelines:
Format: Single PDF document (max 1 page) or max 5-slide presentation.
Email Subject Line: “HIRE ME”
EMAIL ID: info@undertheradar.in
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You are welcome to use AI to come up with your strategy document but please don’t send in generic slop. We are here to see if you can do more than what AI spits out. Godspeed!